Since 2001, I’ve written academic papers, television commercials, press releases, video scripts, SEO and website content, and other informational literature. Researching subjects, writing compelling content, and editing are my specialties.
Whether the piece needs written from scratch, from your notes or an outline, or even just a polish on your existing content, I can make it engaging and informative. The key to successful writing is knowing the audience, and I’ve written for a variety of audiences, from doctors to engineers to elementary school students. Projects have included works published in medical journals, resumes, and marketing letters.
Create content for email marketing, partner newsletters, websites, and digital ads that encourage new public-private partnerships and build existing partner relationships. Collaborate with Business Development, Product, Public Relations, Events, and B2B and B2B2C Marketing teams to build multi-channel Account-Based Marketing campaigns. Edited and co-authored government and private industry proposals, scientific journal articles, scientific posters, and other technical documents. Created advertising campaigns and content for web use, print, postcards, press releases, social media, and other marketing pieces. Designed, coordinated, and implemented B2B and B2C marketing emails for five divisions, including rushIMPRINT and All Safety Gear US, rushIMPRINT and All Safety Gear Canada, and subdivisions of Clayton Kendall. Crafted content for social networks Facebook and Twitter, rushIMPRINT, and All Safety Gear divisions.
Key Achievements:
- Introduced email strategies with open rates averaging between 23% to 28% for all divisions, compared to ecommerce industry averages of 22%.
- Improved email click rates from 3.9% to 8.8%, compared to ecommerce industry average of 2.2%.
- Formed and maintained mailing lists for 25,000+ subscribers, including segmentation, list cleaning, and customer service.
- Increased 200% web visits in five years by rewriting company website and optimizing search engine using HubSpot,Aligned marketing vision by designing and promoting company Style Guide.
- Boosted sales through email sales blasts to current and prospective customers, including American Electric Power (AEP), Dominion Energy, Hoosier Energy, NRG Energy, ABB, Elliott, and Westinghouse.
Click the links below to see some of my work.
Litigation Brochure for Scientific Laboratory
Real Estate White Paper
Corporate Brochure
Product Brochure
Product Specification Sheet
Corporate Magazine
Photography Articles for SEO
To read examples of my website writing, click here!